How to show people, in a different and creative way, that the Pilot Pen has really fine traces? That was the challenge proposed to the creative professionals of Spanish agency Grey. It seems like they had no problem solving the problem, though.
See below the creative and detailed campaign developed by the agency:
Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra, Malen Feliz